Organizer: National Contact Point Austria in the EMN
3 December 2019, Vienna
Austrian National EMN Conference 2019
Migration and Communication – Information Campaigns in Countries of Origin and Transit
3 December 2019, 09:00 – 17:30
Information and awareness-raising campaigns for migrants or potential migrants in third countries constitute a central element of current migration strategies, both at the national and European level. Over the past decade, this form of communication with (potential) migrants has become increasingly relevant. These campaigns have not only increased in number but the target groups, types, formats, messages and strategies of such campaigns have also diversified. Despite the heightened relevance of information and awareness-raising campaigns in current migration policies, little is known about their impact and effectiveness and how they influence migratory behaviour.
The National EMN Conference 2019 invited experts from academia, policy and international organizations and was joined by over 100 international participants, who discussed promising and innovative ideas on how to enhance evidence based communication strategies targeting (potential) migrants.
The discussion was centred around four key questions:
- What do we know about the effectiveness of information and awareness-raising campaigns for (potential) migrants?
- Can information change behaviour?
- How can the impact of information and awareness-raising campaigns be measured?
- What should future campaigns look like?
The conference briefing paper provides a detailed summary of all discussions and main take-aways with links to the presentations. For more information on the speakers, please see the conference program.
